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Ahrefs Review

Powerful SEO toolset for backlinks, keywords, and rankings

★★★★☆
4.6/5
marketingUpdated 2026-02-01

Quick Summary

Ahrefs is a premier SEO toolset renowned for having the largest backlink index and most accurate keyword data in the industry. Used by SEO professionals worldwide, it provides in-depth analysis for backlink profiles, keyword opportunities, content gaps, and competitor strategies to drive organic search growth.

Starting Price

Free

Free Tier

Yes

Rating

4.6/5

Try Ahrefs for Free →

Ahrefs

Powerful SEO toolset for backlinks, keywords, and rankings

★★★★☆4.6/5
Try Ahrefs Free
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What is Ahrefs?

Ahrefs is a premier SEO toolset renowned for having the largest backlink index and most accurate keyword data in the industry. Used by SEO professionals worldwide, it provides in-depth analysis for backlink profiles, keyword opportunities, content gaps, and competitor strategies to drive organic search growth.

Ahrefs is designed for users who need marketing capabilities. It offers a free tier so you can try it before committing, with paid plans starting at $99/mo.

Key Features

Industry-leading backlink index and analysis
Keyword research with click-stream data
Site audit for technical SEO
Rank tracking across countries and devices
Content Explorer for topic research
Competitor analysis and content gap finder
SERP analysis and keyword difficulty scores
Free webmaster tools for basic site analysis

Pros & Cons

Pros

  • +Best backlink database and analysis in the industry
  • +Keyword data accuracy is highly trusted by professionals
  • +Content Explorer is excellent for content research
  • +Clean and intuitive interface despite deep functionality
  • +Free webmaster tools provide good value for beginners

Cons

  • -Expensive entry price for small businesses and freelancers
  • -Credit-based system on lower tiers limits heavy usage
  • -No built-in content writing or AI generation features
  • -Social media and PPC features lag behind SEMrush
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Ahrefs Pricing

Lite

$99/mo
  • 5 projects
  • 750 keywords
  • Monthly crawl credits
  • 6 months history
Start Free Trial
Popular

Standard

$199/mo
  • 20 projects
  • 2,000 keywords
  • Unlimited history
  • Content explorer
Start Free Trial

Advanced

$399/mo
  • 50 projects
  • 5,000 keywords
  • Looker Studio integration
  • API access
Start Free Trial

Enterprise

$999/mo
  • 100 projects
  • 10,000 keywords
  • Unlimited crawl credits
  • SSO
Start Free Trial

Frequently Asked Questions

What is Ahrefs?

Ahrefs is a premier SEO toolset renowned for having the largest backlink index and most accurate keyword data in the industry. Used by SEO professionals worldwide, it provides in-depth analysis for backlink profiles, keyword opportunities, content gaps, and competitor strategies to drive organic search growth.

How much does Ahrefs cost?

Ahrefs offers a free tier. Paid plans start at $99/mo per month.

Is Ahrefs worth it?

With a rating of 4.6/5, Ahrefs is a strong choice. Key strengths include: Best backlink database and analysis in the industry and Keyword data accuracy is highly trusted by professionals. However, be aware that expensive entry price for small businesses and freelancers.

What are the best alternatives to Ahrefs?

Popular alternatives include Jasper, Surfer SEO, Copy.ai, Writesonic. Check our comparison pages for detailed head-to-head analysis.

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Looking for alternatives?

Ahrefs isn't the only option. See how it stacks up against the competition.

See Best Ahrefs Alternatives →

Ahrefs

Powerful SEO toolset for backlinks, keywords, and rankings

★★★★☆4.6/5
Try Ahrefs Free
Ad Space — Configure NEXT_PUBLIC_ADSENSE_ID

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