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Pictory Review

Turn long-form content into short branded videos

★★★☆☆
3.9/5
videomarketingUpdated 2026-02-01

Quick Summary

Pictory is an AI video creation platform that converts long-form content like blog posts, scripts, and webinars into short, shareable video clips. It automatically adds captions, selects stock footage, and applies branding, making it a time-saving tool for content repurposing and social media marketing.

Starting Price

$23/mo

Free Tier

No

Rating

3.9/5

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Pictory

Turn long-form content into short branded videos

★★★☆☆3.9/5
Visit Pictory
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What is Pictory?

Pictory is an AI video creation platform that converts long-form content like blog posts, scripts, and webinars into short, shareable video clips. It automatically adds captions, selects stock footage, and applies branding, making it a time-saving tool for content repurposing and social media marketing.

Pictory is designed for users who need video, marketing capabilities. Plans start at $23/mo.

Key Features

Script-to-video and article-to-video AI conversion
Automatic video captioning and subtitles
AI-powered stock footage matching
Long-form video to short clips extraction
AI voiceover generation
Brand kit with custom colors and logos
Social media format optimization
Music library and audio tracks

Pros & Cons

Pros

  • +Excellent for repurposing long-form content into clips
  • +Auto-captioning accuracy is very good
  • +Simple workflow from text to finished video
  • +Good for consistent social media output
  • +AI voiceover eliminates need for recording

Cons

  • -No free tier available
  • -Video quality is adequate but not premium
  • -Limited creative control over visual elements
  • -Stock footage selection can miss the mark contextually
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Pictory Pricing

Starter

$23/mo
  • 30 videos/month
  • 10 min max per video
  • AI voiceover
  • Auto captions
Start Free Trial
Popular

Professional

$47/mo
  • 60 videos/month
  • 20 min max per video
  • TikTok publishing
  • Brand kits
Start Free Trial

Teams

$119/mo
  • 90 videos/month
  • 3 users
  • Everything in Professional
  • Team collaboration
Start Free Trial

Frequently Asked Questions

What is Pictory?

Pictory is an AI video creation platform that converts long-form content like blog posts, scripts, and webinars into short, shareable video clips. It automatically adds captions, selects stock footage, and applies branding, making it a time-saving tool for content repurposing and social media marketing.

How much does Pictory cost?

Pictory plans start at $23/mo per month.

Is Pictory worth it?

With a rating of 3.9/5, Pictory is a strong choice. Key strengths include: Excellent for repurposing long-form content into clips and Auto-captioning accuracy is very good. However, be aware that no free tier available.

What are the best alternatives to Pictory?

Popular alternatives include Jasper, Runway, Surfer SEO, ElevenLabs. Check our comparison pages for detailed head-to-head analysis.

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Looking for alternatives?

Pictory isn't the only option. See how it stacks up against the competition.

See Best Pictory Alternatives →

Pictory

Turn long-form content into short branded videos

★★★☆☆3.9/5
Visit Pictory
Ad Space — Configure NEXT_PUBLIC_ADSENSE_ID

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